Packaging designer evaluating product needs for retail application

Packaging is so much more than merely a container that holds your product.

If you’ve ever watched the hit show “Shark Tank,” you’ve heard the “Sharks” preach (and at times admonish) on the important role that packaging plays. Packaging sells products.

In a crowded marketplace, your packaging provides shorthand ways for your consumers to assess the value of your product. If this sounds like a tall order, it is – and there are not many packaging solutions that will do.

In fact, there are a number of dynamics to consider when you’re deciding on one of the quality packaging solutions that’s appropriate for your product and your brand.

Promotion

When it comes to helping your product stand out on a shelf, your packaging and how it’s displayed at the Point of Purchase are often the first lines of defense.

Not only does quality packaging increase the marketability of your product, but it also helps consumers by making it clear what your product is, what your product does, and what your brand is all about.

Your packaging and the thoughtful display of the product overall create a buying experience for consumers that conveys the value of your product and can mean the difference between your product selling – or not.

Protection

Nothing decreases the perception of a product’s value more than damage. Purchasing a damaged product can also decrease consumer confidence in your brand overall. 

But product damage does not have to be a cost of doing business and quality packaging can play a big role in mitigating this

From protecting your product from physical damage and loss to spoilage and even theft, not having any quality packaging solutions in place is a big risk to upholding the integrity of your product.

Branding

What messages does your packaging convey about your product and about your brand? It’s critical that the quality, design, and function of your packaging is of the same caliber as the quality of your product. 

It’s also important for your packaging to be aligned with the values of your brand. For example, if you are marketing an eco-friendly product, you can use sustainable packaging. Similarly, if you are marketing a high-end product, your packaging should likewise reflect this.

The old saying, “Don’t judge a book by its cover” does not apply in the marketplace and, ultimately, the last thing you want is for consumers to question your product or your brand based on how it’s packaged.

Investing in quality packaging can help with this.

Get the Packaging Solutions You Need

As an entrepreneur, you have a lot on your plate, but when it comes to your packaging, you don’t have to go it alone. 

At Pioneer Packaging, our team of experts has extensive experience helping business owners navigate the world of packaging solutions. It’s what we do each and every day. 

But don’t just take our word for it, hear from the owner of a pet snack startup about their experience bringing a new product to market with the help of our packaging experts:

“I had a product to launch in retail in less than 3 months and had to find a packaging solution. Pioneer stepped in and helped navigate me through the entire process, including personally educating me on digital printing.”  

At Pioneer Packaging, we can help guide you through the entire process to ensure you find one of the best and most personalized packaging solutions out there. Call our team to discuss your business’ needs at 888-508-1500 or contact us.